The Marketing Strategies of Apple
Strategic Leadership and Innovation at Apple Inc. (70 pts) Voted as the most innovative company for three consecutive years during 2006-2008 and voted as America’s number 1 most Admired Company (McGregor, 2008), Apples faces a major challenge to continue growth at this level. Describe two factors you think Apple should consider as the company develops long-term strategy for growth. If Apple were to build a balanced scorecard, what two objectives do you think should be included in the learning and growth perspective? You may use examples from the balanced scorecard institute’s website, www.balancedscorecard.org. http://www.academia-research.com/filecache/instr/m/g/691535_mgt350_apple.pdf
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