Corporate Solutions at Jones Lang LaSalle
Peter Barge being the CEO of Jones Lang LaSalle’s corporate solutions focused on the massive restructuring of the corporate division which he aimed at improving the service provision to customers and provides more integrated solutions. The company aimed at establishing a solution that would improve client, employee, and market communications across the globe. Since the company main function is to offer real estate and other financial services to clients who have interests in real estate, it was imperative that the company focuses on establishing a customer friendly structure so that it remains competitive in the market (Gulati, 2008).
Since the company has branches all across the world it is important that they focus on improving their communication among the employees that are spread out across their branches. An effective communication structure the company will be able to communicate to all the employees of the ever changing portfolio of the company which in turn increases the efficiency in serving of clients. The company can also restructure its management strategy of internet sites so that each of the sites are upgraded on a regular basis indicating the properties that the company is involved in, this way the customers interested in real estate will be informed with up-to date information by simply login in to the companies various websites (Gulati, 2008).
The six steps that Galbraith states that are important in the establishment of a customer centric capability are appropriate. For instance, establishing of customer teams across the regions where the company is located will enable the company establish an efficient and formal customer communication wit the company such that it will be possible to regularly turn back to the customers to determine the customers needs in each region.
This strategy will enable the company to effectively serve their clients as per the needs they require. Having a global account and global account coordinator will also be an effective strategy as the company will be able to have a customer representative in the management team. The management will be able to view each geographical location distinctively as per their needs and priorities in the real estate company (Galbraith, 2010).
Establishing of customers profit centers will also be effective for the company as it will be able to determine which of the geographical locations is profitable against the expenses incurred (Galbraith, 2010). With this information the company will be able to maintain the profitability of the geographical locations that are stable while at the same time establish workable solutions for geographical locations that indicate minimal profits vis-à-vis the losses. Probable solutions include: increase in sale of real estate properties.
Reference
Gulati, R. (2008). Corporate Solutions at Jones Lang LaSalle. HarvardBusinessSchool. Case 9-409-045
Galbraith, J. (2010). Customer-Centricity: How much is enough? Retrieved from http://media.techtarget.com/searchCRM/downloads/Designing_the_Customer_Centric_Organization.pdfon 21st May 2011
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