Research Associations For Health Care Marketing
Introduction
Healthcare Marketing is a strategy whose role is to tap into the social web or community in order to achieve business goals. It is noteworthy that healthcare marketing can lead to excitement and public awareness foe a given healthcare organization. Ethical healthcare marketing is of the essence since it attracts patients and builds a medical brand’s association. Examples of research association for health care marketing are the Healthcare and Public Relations and Marketing Association, Alabama Healthcare Public Relations and Marketing Society and American Marketing Association and Healthcare.
Discussion
Health Care and Public Relations and Marketing Association
This association is an affiliate of an organization known as American Society for Healthcare Strategy and Marketing Development. The Health Care and Public Relations and Marketing Association has several goals and mission. Some of these goals are as following:
The first goal is to create opportunities for development, education and professional growth. The other role of this association is to network and build relationships. Moreover, the association’s goal is to create business prospects and job openings for several unemployed individuals. The last goal of this association is to recognize individuals who have excelled professionally (Cooper, 1994).
The Health Care and Public Relations and Marketing Association are vital due to its role in assisting students who want to pursue a master’s degree in nursing profession. First of all the association will recognize the students who excel and also create job opportunities for these students. Moreover, it will help these students to grow both professionally and educationally (Berkowitz, 2006).
References
Berkowitz, E. N. (2006) Essentials of healthcare marketing (2nd ed.)
Jones & Bartlett Learning.
Blankenship, A. B., Breen, E., & Dutka, A. F. (1998) State of the art marketing (2nd ed.)
McGraw-Hill Professional.
Cooper, P. D. (1994) Healthcare marketing: a foundation for managed quality.
Jones & Bartlett Learning.
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