Design Management
Design Management
This literature discussed the design management process in organizations. One element in design management is fostering collaboration. There are various elements that affect team work; motivation, cultures and values, goals and objectives, and skills and talent. Meaningful collaboration requires internal motivation, positives values, smart goals and objectives, talent and relationships that are based on trust. The second element in design management involves branding inside out and outside in. This means that organizations encourage meaningful involvement of employees and external agencies in organizational branding process. Expertise from both inside and outside the company should be respected.
Collaboration can only work if teams are well guided and regulated. Thus, managers need to ensure that there is a clear vision, a sense of where the organization has already achieved, knowledge of what the organization is yet to achieve and how the vision will be realized. The literature has also identified several steps for enhancing design thinking among managers. These steps include; assessing current reality; envision an ideal future scenario or possibility; identify what the new possibilities means for the organization, and identify action plans for realizing the new possibilities.
Product design is a vital part of management design. This process requires managers to learn how to listen to the customers need and discern meaning from customers behaviors. The process of designing products encompasses the following steps; research, development, taking the product to the market, promoting growth of product and promoting customer loyalty. The literature identifies that product design has acquired new meaning. Today, it involves enhancing the customers experience while using the products. Thus, designing experiences has become a priority for all businesses. The literature also discusses the sudden death of brands. According to the literature, social networks are making brands irrelevant within the market. Social networks have created a stage for product users to share their experiences. This means that more customers are using these reviews than brands in making purchasing decisions.
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