Effective Vision Statements: Google Inc.

Effective Vision Statements: Google Inc.

 Google’s vision statement aims to steer the company towards success and prosperity by focusing on the customer. Emphasis on the end user is the most effective strategy that the company can adopt as the user determines the profitability of the company. The company has also successfully managed to specialize in search as compared to its competitors.  With the advancement of technology, the company has established a fast search engine making it reliable to customers.  Google also engages the end user by allowing users to post links they find essential.


The end user thus feels part of the larger Google Inc. Company. The leaders at Google have managed to mobilize the end user to steer the company towards continued competitiveness and success. Google has also embraced change and technology by providing their service through mobile technology. End users thus do not have to be at a physical desk to access information.  The variety of alternative search system that Google offers its customers guarantees customer loyalty.


Google also offers individuals channels to earn a living by earning money through advertisements.  The company has established guidelines used to guide the use and placement of advertisements. Google also encourages creativity by encouraging creative ideas within the company. The management at Google realizes the need to unlike the human potential amongst its employees.  It thus encourages its employee to think beyond the set standards.


This means that the employees have the opportunity to establish ways to make the company’s products and services better.  Google has also embraced innovation and iteration to make their products and services better. The company thus strives to go the extra mile of doing more than its set goals. Google Inc has been and will continue to be a success as it continues to achieve the vision statement its leaders have outlined.





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