Television Commercials

Television Commercials

 Introduction

Television serves as one of the most dominant forms of media in the 21^st Century. Billions of people around the globe depend on television for updates and information on current affairs.  Consequently, this provides a lucrative platform for commercial and other forms of promotional perspectives. Despite the significance of such commercials, it is vital to highlight that they use many propaganda techniques.

Body

One of the most outstanding attributes that justify the use of propaganda in television commercials is use of false information. Most commercials seek to grab the attention of audiences by using false information. For instance, a television commercial might emphasize on the nutrient content of a new food product whereas it has high calorie content. Additionally, television commercials rarely enlighten the viewers about the side-effects of products (Alexander, 2004).

Apart from the use of false information, another significant perspective that justifies the use of propaganda in television commercials is the increased use of celebrities. Advertising companies are aware about the tremendous impact of public figures in attracting attention. Consequently, a celebrity can easily influence the public on television commercials even if the product is not beneficial (Healey, 2009).Another propaganda technique of television commercials in the modern world pertains to ethics. Most commercials violate fundamental ethical provisions in the name of attracting audiences. For instance, some commercials comprise of graphic content that might be harmful to young viewers. Other commercials consist of violent scenes (Waterman, 2004). These propaganda tactics are tantamount to the violation of ethical standards.

Conclusion

This paper examines the different perspectives about the extensive use of propaganda in television commercials. Although the commercials are essential, most are characterized by propaganda such as the violation of ethical standards. Additionally, some television commercials mislead audiences about the benefits of certain products. These aspects help to justify that television commercials use many propaganda techniques.

References

Alexander, A. & Hanson, J. (2004). Taking sides: Controversial issues in mass media.                               McGraw-Hill

Healey, J. (2009). Issues in the media. Spinney Press

Waterman, R. (2004). The problem of the media. Monthly Review Press

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