Assignment: Marketing Strategy

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Table of Contents

Section 1: General Product Information

Describe the health care company or product
Describe how you will market your health care company or product.
- Describe how the marking plan will differ from other marketing plans currently available to consumers.
Describe the value of the services offered by your health care company or product.

Section 2: Consumers

Differentiate health care access options for consumers.
- Differentiate the health care access options that are available to your target audience.
- Analyze how the health care access options will affect how you market to your target audience.
- Analyze how consumers communicate health care access options.
- Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.

Section 3: Impact of Outside Agencies

Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

Analyze the effect of health care reform on the health care consumer products and services.
- Analyze how health care reform will affect your target audience.
- Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

Explain how consumer’s options for health care are changing.
- Explain how you will ensure the health care company or product is relevant to the consumer.

Section 6: Importance of Market Strategy