Company Deal In Computer And Computer Accessories
Company Deal In Computer And Computer Accessories
Introduction
Dell is a leading company in the technology sector specializing in computers and computer accessories. In recent years, the company’s product line also includes other electronic devices such as flat screen televisions. Although the company’s performance has been quite exemplary, the management is keen to strengthen Dell’s grip on the market. This will help in maintaining the company’s impressive performance as well as enhancing brand loyalty among clients. Additionally, growth is an essential component of Dell’s strategic framework. In order to facilitate for growth, Dell must establish an effective framework for attracting new clients.
Exploratory research presents a pertinent platform for Dell’s strategic framework. In order to evaluate how household consumers purchase computers, it is vital for Dell to use exploratory research. This will help in numerous ways such as the identification of preferences of consumers.From another perspective, it is essential to highlight that Dell’s marketing framework has been a decisive constituent of the company’s success over the years. However, there are some areas of improvement that would help in streamlining the effectiveness of Dell’s marketing strategy. For instance, the company needs additional input into market segmentation. Information about lifestyles would also be essential in streamlining Dell’s market strategy. All these perspectives form the core of this case study.
Thesis: Dell’s marketing strategy is a pertinent component of the company’s success.
Exploratory Research
Exploratory research encompasses surveys that seek to evaluate an issue that lacks sufficient findings. In essence, this kind of research seeks to conduct preliminary investigations about an issue. Although exploratory research does not provide conclusive findings, it is an excellent basis for solving organizational challenges (Kotler, p. 98). This is because it helps in establishing a comprehensive roadmap with respect the prevailing challenge. In line with these perspectives, Dell can use exploratory research to evaluate the consumer trends for personal computers.Firstly, exploratory research would be useful in enabling Dell establish whether consumers are content with its products. The levels of contentment serve as indicators for brand loyalty (Richey, p. 62). Exploratory research would also be useful in terms of establishing whether consumers are comfortable with the nature of prices for Dell computers and other products. In view of these findings, Dell would easily establish competitive prices for its products.Exploratory research is among the most essential tools for strategic planning in any organization. In view of this perspective, Dell is not an exception. For Dell, the formulation of an effective strategic plan is fundamentally crucial (Malhotra, p. 775). Through the strategic plan, the company can easily maintain high standards of loyalty among the customers. All these perspectives indicate the various ways in which Dell might use exploratory research in investigating consumer behavior (Ferrell, p. 35).
Marketing Strategy
Dell’s marketing strategy is highly effective and this forms the basis of agreeing with the company’s approach. Since its establishment, Dell has become a leading technology firm across the globe (Malhotra, p. 774). The company’s annual reports show impressive results. The company’s revenues keep growing on an annual basis. This would not have been possible without an effective market strategy. There are various components that have played an instrumental role towards the efficacy of Dell’s marketing strategy. The company’s marketing strategy focuses immensely on understanding customer needs. Dell organizes for customer surveys regularly. This helps the company in developing products that meet the expectations of consumers.
Although Dell has different kinds of consumers, it has an effective framework for meeting the expectations of each category. Another outstanding component of Dell’s marketing strategy pertains to online sales. Through online sales, Dell can reach a lot of clients. This has been an essential factor for the company’s effective marketing strategy.The company’s marketing strategy also seeks to streamline its supply chain systems (Paley, p. 25). These systems are vital in streamlining the company’s operations in all parts of the globe. Dell’s marketing strategy has also been crucial in maintaining the company’s competitiveness. In order to maintain a competitive advantage, it is fundamentally essential for any organization to understand the different tactics used by the competitors. This has been an outstanding aspect of Dell’s marketing strategy. Despite such success, it is crucial for Dell to streamline the marketing strategy in terms of segmentation. Through segmentation, it is possible for Dell to strengthen its revenues (Richey, p. 68).
Lifestyles
Syndicated services provide a useful framework from which organizations can gain information on lifestyles. This information pertains to the emerging trends among consumers with respect to certain products. Lifestyle trends have an inherent capacity to influence the spending habits among consumers. For instance, most consumers might prefer a certain computer model due to the prevailing fashion.Standards of living can also influence the nature of consumer habits (Kotler, p. 45). These perspectives depict the kind of information available from syndicated services with regard to lifestyles. During the implementation of its strategy, Dell can use such information on lifestyles in numerous ways. Firstly, this information is useful in helping the company streamline the quality of products. It would be difficult for the company to enhance the quality of products without understanding the needs of clients.The information from syndicated services is thus an essential platform for innovativeness. In addition to innovativeness, this information is helpful in terms of enhancing the company’s pricing mechanisms. Price is among the most critical components of marketing strategies. By understanding the prevailing lifestyles, it is possible for companies to develop effective price mechanisms (Ferrell, p. 78).
Conclusion
Dell’s marketing strategy is a pertinent component of the company’s success. The various sections of the paper justify this assertion. Although the Dell’s performance has been quite exemplary, the management is keen to strengthen Dell’s grip on the market. This will help in maintaining the company’s impressive performance as well as enhancing brand loyalty among clients. Exploratory research would be useful in enabling Dell establish whether consumers are content with its products. The levels of contentment serve as indicators for brand loyalty. Exploratory research would also be useful in terms of establishing whether consumers are comfortable with the nature of prices for Dell computers and other products.The company’s marketing strategy focuses immensely on understanding customer needs. Dell organizes for customer surveys regularly. This helps the company in developing products that meet the expectations of consumers. Although Dell has different kinds of consumers, it has an effective framework for meeting the expectations of each category. An effective marketing strategy forms the basis of performance. This has been the hallmark of Dell since its establishment. Lifestyle trends have an inherent capacity to influence the spending habits among consumers. For instance, most consumers might prefer a certain computer model due to the prevailing fashion. Standards of living can also influence the nature of consumer habits.
References
Ferrell, O. & Hartline, M. (2010). Marketing strategy. Mason, OH: South-Western
Kotler, P. (2011). Marketing insights. Hoboken, NJ: John Wiley & Sons
Malhotra, N. (2010). Marketing Research, 6/E, Boston, MA: Prentice Hall
Paley, N. (2006). The manager’s guide to competitive marketing strategies. Rollinsford, NH: Books Network International
Richey, R. & Klein, J. (2007). Design and development research: Methods, strategies, and issues. NY: Taylor and Francis
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