Customer Relationship Management
Customer Relationship Management
Customer relationship management (CRM) model is an aspect used in companies to develop their interactions with sales prospects, clients, and customers. CRM is an ultimate company based strategy for optimizing profits through customer relations where the company targets a group of individuals. It is a method that uses technology to develop strategies in marketing, technical support, synchronizing business processes, and organizing sales activities. The main focus of customer relation management model is to attract, find, get new customers, retain clients, reduce operational cost, develop new marketing strategies, and entice employees for market survival, (Buttle, 2012).
Evidence shows that CRM system is used and adapted by most companies because it has the following benefits. It increases profit the system offers preferences and taste to clients, and believed to increase efficiency and quality during production simply because it uses technology. On the same, CRM system reduces operational costs. On contrary, CRM is complex to develop and use in an organization. It has difficult and poor interface for users something makes it technical to use, (Buttle, 2012).
Facebook, Amazon, and Google Plus are among the common businesses that work as a model of CRM for other companies. These companies helps business advertise their products, enter into new markets, attract customers, and do research on their production systems. Evidence shows that these and many other companies have enabled different organizations expand their market segment. This is because they have the potential to reach more customers. Customers are able to search and get what they want within a short time. On the same, companies are able to advertise, reach, and sell to the clients within a short time, (Buttle, 2012).
Reference:
Buttle, F. (2012). Customer Relationship Management: Routledge
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