Dell Direct
Dell Direct
Introduction
Michael Dell is the CEO and founder of Dell. He started this company in 1984 when he was a student. The idea of Michael Dell when starting the company was that consumers of computers would like customized products that serve their own purpose. By so doing, Dell Computer Company developed a marketing strategy focusing on consumer direct purchase of their products from the source. This strategy has allowed the company survives in the market irrespective of many competitors who have similar products, (Musil, 2011).Dell is in the process of understanding consumer behaviors on personal computers and other equipment that relates to computer. With the increase in the number of companies with similar computer services, Dell need to focus on its marketing strategy in order to establish the best market segment. This essay will focus on how Dell should use the exploratory research design understand consumer behaviors on purchase of personal computers. The essay will also evaluate on the current company’s marketing strategy and determine its applicability towards survival and growth in the market.
Discussion
The most vital aspect in the current personal computer market is to develop products that serve needs of consumers. Dell Computer Company must develop a research study and determine how household consumers purchase personal computers. This will help the company come up with a marketing strategy for marketing its products. Reaching the target population is the most necessary aspect an organization that want to market its product should do. Exploratory research is the best marketing research design that most companies that want to develop their marketing strategies apply. The approach helps the company understand different aspects that an organization may use to develop sound marketing strategy. With Dell Computer Company, evidence shows that exploratory research approach is the appropriate design to understand how household consumers purchase computers, (Musil, 2011).
Most researchers apply exploratory research design simply because it helps the develop theories over something. With dell Computer Company, it needs to understand how consumers behave over personal computers. To understand this, company should engage in research and the best approach for the research is the use of exploratory method. The company will manage to investigate extensively on the consumer behavior. The approach is applicable in this situation simply because it will help the company get background information on household consumer on personal computers. Evidence shows that Dell Computer Company may stand at a risk due to the upcoming companies, but a critical marketing research would prevent the company from such risks, (Bradley, 2007).
Dell’s marketing strategy revolves around direct consumer. The company mainly focuses on the needs of consumers. I strongly support that this is the basics of any marketing strategy. Dell ensures that it has understood needs of customers, and it is out of this it determines what to supply into the market. Dell has understood its customers, and that gives it an opportunity to provide customers with what they want. A company that knows what the customers want manages to penetrate in the market and create a better market segment. This company always carries customer surveys in order to understand what customers want. The customer surveys carried out at regular intervals helps the company modify products and develop new products that customers want. I agree with the company’s strategy simply because it enables the company understand what customers want and develop them for their use, (Musil, 2011).Dell ensures that customers get quality and timely customer services when in need. Customer service is another marketing strategy that Dell uses in marketing its products. The approach helps customers get what they want and get satisfied. Customer service has allowed customers create a strong relationship plus value products they buy from the company, (Bradley, 2007).
Syndicated services offer relevant information about the individual’s lifestyles. This is an ideal approach that Dell Computer Company should use in understanding what customers want. Individual’s taste and preference may help the company determine what type of personal computer it should develop for the customers. Some people want high class lifestyle meaning that they want outstanding personal computers. In syndicated services, the company may get relevant information on what people want in their life. Such information may help the company develop strategies to produce computers that suit customers need. With the help of lifestyle information, the company may be able to know the type of market population to target. The marketing strategy of the company will develop from what the customers want and the type of specifications for company’s products, (Musil, 2011).
Conclusion
Dell is among known telecommunication companies in the current market. The company performs best in market simply because it uses ideal marketing strategies. Evidence shows that the company focus is on customer satisfaction and customer services. The two strategies have helped the company develop an appropriate market growth.
Reference:
Bradley, N. (2007). Marketing Research: Tools & Techniques: Oxford University Press
Musil, S. (2011). Dell Changes its Sales Strategy. Retrieved from, http://news.cnet.com/8301-10784_3-9720260-7.html, On November 24, 2012
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