History of Siemens Spain

Table of Contents

The company practices corporate entrepreneurship, which is an, innovative corporate management style. This entrepreneurship encourages human resource within an organization to develop new product ideas. After approval of employees’ ideas, management finances research and development of the product.

With regard to network marketing, the company should utilize independent representatives so as to be able to reach potential customers. These are customers that a company would probably not reach with traditional offline or online marketing methods. One other pro of networking marketing is the capacity to take your business beyond your country’s borders. There is no limit to where your business can operate from. Kotler, P. (2009)

Knowledge management collaboration with clients is one of the marketing strategies that the company was using. This has to do with sharing and encouraging sharing of knowledge with clients; hence, clients were able to know Siemens’ solutions and products better. The company would also be able to learn of its clients’ needs, consequently, addressing them better. The company made use of various research areas, marketing concepts and factors. This included the use of knowledge management projects, e-learning, communities of practice, as well as collaborative tools.

In order to increase its competitive advantages, the company can use make more investments in research and development. This would enable it to come up with unique products and solutions that would be different from those of competitors. The result would be products and solutions that have a massive market due to their differentiation.

With regard to the knowledge management program, the organization should focus on implementation of the innovative ideas by employees. This would result to business opportunities, which would bring revenues. It is part of this revenue that should be reinvested in the programs hence ensuring continuity.

Impact of employee motivation on innovation

Summary

In the year 1992, the president and CEO of Siemens made an alteration to the organization’s culture in order to enable more flexibility. There was an introduction of new management techniques where employees were working on smaller groups. There was also introduction of performance related payment and bonuses which led to motivation of the workforce. This led to employees and managers participating in knowledge creation, sharing and transfer.

Questions

How does employee motivation influence innovation?

What role do top managers have in providing employee motivation?

What is the impact of innovation in an organization?

What is the impact of unmotivated employees on performance and innovation?

Answers

Employee motivation influences innovation in a positive way. Motivated human resources are able to imagine outside the box and come up with unique ideas and solutions.

Top managers have the role of implementing employee motivation. This is by introducing incentives for employees such as bonuses. Andreas (2004).

Innovation has a substantial, positive impact on an organization. Through innovative ideas of employees, an organization is able to improve its competitive advantage. This leads to increase in sales and revenues.

Unmotivated employees in an organization may not produce high productivity as well as high levels of innovation. This means that an organization has a lower competitive advantage.

Recommendation

Top management in organizations should strive to have employees who are innovative. In order to achieve this, they should ensure that they provide incentives to employees so as to encourage them.

Lesson learned

Motivation plays an extremely significant role in ensuring employee innovation. Top managers should provide motivation to employees.

Reference:

Andreas Moerke (2004) Corporate governance in multinational corporations during turbulent times: New York.

Kotler, P. (2009)Marketing Management: Analysis, Planning and Control, Prentice-Hall, Englewood Cliffs, N.J.

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