Innocent Drink Organization
Your Name__________________________ International Marketing &
ID No ______________________________ Operations Management
Date_______________________________ Tutor: Catherine Taylor
Email address______________________________________________
The company I have chosen to study is: Innocent Drink Organization
Its Headquarters is based at: London, England, UK
Describe the company and its products. Isolate the product or service you want to export from the UK.
Innocent Drinks organization is one of the most trusted companies in the UK industries dealing with food provision. The company was formed in 1999 by three Cambridge graduates who are Adam Balon, Richard Reed and Jon Wright. Their objective was to come up with a business plan dealing with the provision of spring water and flavoured smoothies which would operate in the UK based market in places like the supermarkets and coffee shops among other outlets.
I plan on developing a marketing plan to export
Australia to increase the market share of Innocent drinks as the company expands to various global market. Innocent Drinks Company can thrive well in this new Australian market because through product differentiation, the company can target the growing population of the old in need of natural and healthy drinks as well as herbal drinks to remind them of their youthful years.
Innocent can also thrive well in this new market through strategic marketing strategies such as Buy One Get One Free BOGOF strategy, selling premium products in up class stores and supermarkets, the TGIS’ Fridays in restaurants menus, alcohol free cocktails, and Innocent traditional smoothies. These are strategies which can help Innocent Drinks organization to grow in this new market without affecting the prices of goods.
My research methods will be: the five main research methods I am to use are:
Surveys
Personal interviews
Observation
Filed trails
Focus group
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