Johnson & Johnson
Johnson & Johnson
Question 1: Johnson & Johnson’s vision statement is one of the best and most effective in the corporate world. It addresses all the stakeholders in order of business priority. Its corporate identity and reputation draws from integration of customer image, employee image, community image, and investor image. It does not just mention the customer, but acknowledges the components of their customer base: doctors, nurses, and patients. It is all encompassing and comprehensive in detail.
It comprises most of the elements of an ideal corporate image. The stakeholders feel acknowledged as part of the corporation. In addition to the acknowledgement of the stakeholders, Johnson & Johnson’s vision statement portrays attributes of its corporate image and the significance of community values and social responsibility.
Question 2: Johnson & Johnson’s future is one marked by success, regardless of the turbulence in the pharmaceutical sector. It represents leadership that is creative and ideal, and guides decision making in the company. The statement is a basic message to the stakeholders on how Johnson & Johnson wants to represent itself in the market. The statement carves an image that embraces stakeholders in equal measure. The acknowledgement of the significance of the role that customers play in influencing the company’s decision processes. It captures the customers’ commitment to the institution.
The same confidence extends to other stakeholders such as the investors, employees, and community. Investors are confident to pump in more money implying that Johnson & Johnson will constantly expand its business. It motivates employees hence productivity goes up while turn-over diminishes. The statement emphasizes the social obligation of the institution as a member of the community. In this respect, the organization will peacefully coexist with other elements in the community; hence a stable external business environment.
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