Risky Decision
Risky Decision
Marissa Mayer recently joined yahoo, and she is currently the new CEO who is ready to change the face of Yahoo. Evidence suggests that Mayer joining Yahoo might be a risky decision for Yahoo or for Google the former employer of Mayer. For Yahoo, it is a positive move although the CEO is someone young who have never engaged or had such responsibilities of leading such a big organization. The situation is a risky decision simply because Mayer has been a top employee in Google thus Google may wonder how Yahoo will change and enter into the market.
The situation is a risky decision simply because with Mayer as the CEO of Yahoo, Google may not concentrate on their activities rather it may focus on what Mayer has for Yahoo. On the side of Yahoo, Mayer is young and has never led such a big company, and since her friends are from Google, they might get her ideas and implement on their company before she does it, (Eaton, 2012).
The primary decision is Yahoo hiring Mayer as the new CEO of the company. In the recent years, evidence suggests that the company has been doing badly in the market. Competition has affected the company simply because new companies with strong technology have entered the market of search engines and emails where the company has been operating. It is a clear indication that without developing a new strategy on how to deal with such an effect, the company may stay unfocused hence looses all its clients.
It’s clear that Yahoo’s search efforts have shrunk over the past few years. In order to boost the search efforts in the market, Yahoo had to employee a new CEO who have experience in the industry. Mayer has enough to share from Google that will help Yahoo develop its operations and make a competitive environment, (Jaeger, 2010).
The primary objective of Yahoo hiring Mayer as the new CEO is to have new skills and ideas on improving its search efforts. The company has been performing poorly in search and emails industry something that poses worry on the future of this company. It is through innovative ideas the company will try and see whether it will manage to improve its operations. The assumption of Yahoo is that Mayer has what it calls to change the face of its search efforts.
With the help of Mayer, the company will redesign its operations and create new ways that will help the company compete with other companies. Google is the greatest competitor of Yahoo, and since Mayer has been one of the top employees, she knows what the company requires in order to perform effectively, (Eaton, 2012).
The uncertain event in this situation is that Mayer has been an employee of Google and a top employee whose friends are still in Google. This means that Google as a competitor may use those friends to know what Yahoo plans to offer to the market and work on the idea before Yahoo thinks on it. Another thing is that Mayer is young, and she may be unable to carry duties of the company. This is the uncertain event simply because Google may use Mayer’s potential to compete with Yahoo through Mayer’s friends, (Mate, 2007).
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