PEST Analysis and the effect on Education
PEST is an acronym in business that represents the Political, Economic, Social and Technological factors necessary to implement change and innovation in the setting of a school. PEST analysis should be taken as a continuous process.
The political forces influence the school in terms of the school regulations. In order to embrace change and innovation, it is important to develop rules that are in line with the facilitation of the implementation of such changes and innovations without any conflicts (Tushman O’Reilly). These rules must be made known to all members of the staff as well as the students. A discipline master must be there to ensure they are well implemented.
The economical factors put into considerations the short an long term effects of change and innovation on the financial state of the school (Kotter 1996). For example, one must ensure they encourage a positive relationship between change and innovation to prevent instances where the students may not meet the fees and quite school.
As of the social cultural factors, some aspects like religion, attitudes, language, time for recreation, the roles of each student and staff within the school setting among others must be put into consideration the language of communication to be used to promote change and innovation, there must also be instances where the students leisure to divert their minds from the formal environment of books and so on.
The technology focuses on the strategic advantage associated with technology to the other schools (Shapiro 2002). The school must focus on low-cost school fees while maintaining the profit margins, incorporation of internet services like the acquisition of a website where student and outsiders can acquire information without visiting the school.
References
Kotter, J., (1996). Leading change. Harvard Business School Press. Boston: MA.
Shapiro, A., (2004). Creating contagious commitment. Strategy Perspective.Hillsborough: NC.
Tushman, M., & O’Reilly, C., (2002). Winning through innovation. Harvard Business School Press. Boston: MA.
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