Literacy, Media, and Culture

Literacy, Media, and Culture

 Literacy and media expose people to new forms of life. It distorts culture and historical background of people by expressing the traditional lifestyles as retrogressive. It provides hope essential for progression in a society experiencing lots of problems. Media influences culture in numerous ways. It opens up the eyes of the people and gives them insight into they can look at their history and tell their stories, express their perspectives. It shines light on common social problems such as alcoholism, sexuality, gender, identity, and racism.

Literacy and media uncovers a community and integrates it with the globalized world. It exposes the contrast between urban and rural extremities of life. In The News Prism, China’s media development plays an enormous role in relieving the impact of natural disasters and terrorism (Scotton & Hatchen, 2006).

Contrary to the television screening, characteristic of urban life, the rural people who live at the corners of the earth have never seen a television celebrity like or a skyscraper (Suskind, 2001). In Philippines, Babuyan Claro was an isolated island in the 19^th& 20^th century. Its inhabitants (Ibatan) lived in geographic isolation. They were animistic and did not have a written language. It was an unapproachable island relying on fate and with ocean currents its companions.

However, since the arrival of western missionaries, the island embraced monotheism, CNN, and free enterprise. In a period of 20 or so years, the island breached approximately 5000 years of human development. Prior to civilization, the Ibatan was a custodian of the environment and nature. Media and literacy is a mirror, on which the society perceives it problems and opportunities for change and progress.

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