The Business Research Process

The Business Research Process

 This encompasses the process of investigating about an issue in the field of business. Different specialists provide different approaches towards the business research process. For instance, some specialists emphasize on the use of scientific procedures in the pursuit of the different goals of the business research process. The scientific procedures might be effective or ineffectual depending on the nature of issue under investigation. However, it is pertinent to highlight that scientific methods might be extremely rigorous and time consuming (Hair, 2011). These perspectives tend to have negative implications upon the outcome of the research.

In contrast, some specialists emphasize on the use of social science research methods. These methods are particularly helpful in business research in that they facilitate for the evaluation of numerous variables. Consequently, this forms the basis of obtaining accurate results. In business research, it is extremely vital to plan the study in a way that the results are applicable. When the degree of applicability is higher, the business research process is deemed as being effective. In the modern world, most business researchers include extensive complexities while presenting their results. Such an approach undermines the degree of applicability. Consequently, the business research process must connect to the real world.

Reference

Hair, J. & Money, A. (2011). Essentials of business research methods. Armonk, NY:M.E. Sharpe, Inc

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