Bon Appetit Management Company

Bon Appetit Management Company (BAMCO) is onsite catering company that provides catering and café services to corporations, education institutions and specialty avenues (BAMCO, 2011). The company operates in 29 states and has over 400 locations. Bon Appetit Management Company was established in 1987 with aim of targeting corporate, private higher education and specialty clientele. The firm embraced the concept of onsite services provision that aimed at taking food services to the clients. It also focused at providing food that is fresh and nutritious and which has been prepared from authentic ingredient.

This is inline with the company’s vision statement which reads “to be the premier onsite restaurant on onsite Restaurant Company known for its culinary expertise and commitment to socially responsible practices.Apart from aiming at providing premium quality food to its clients, the principle of sustainability lies at the center of Bon Appetit operations. Its food supplies, it methods of production and services are designed in such a way that they do not cause harm to the environment. Bon Appetit closely scrutinizes its suppliers to ensure that they compile with the company’s principles of suitability.

To assert it commitment to the sustainability goal, Bon Appetit has even establish a foundation called the Bon Appetit Management Company Foundation. The objective of this foundation is to “educate consumers, institution purchasers and culinarians about how their food choices affect the global environment, local economies and the quantity and quality of healthy food for current and future generation” (BAMCO foundation, 2011). BAMCO is usually very concerned about where it food supply comes from in order to promote socially responsible practices.

This sustainability approach has given Bon Appetit a good reputation in the market.Another strategic direction taken by BAMCO Company is the use of fresh organic produce from small local farmers around the company’s sites. Use of fresh local produce is a direction different from most restaurants which rely on processed food supply. The move by BAMCO was aimed at providing healthy and tasty food to its consumers. To advance this goal of promoting health among its consumer, Bon Appetit, launched in 2003 the circle of responsibility.

The BAMCO circle of responsibility aims at educating the consumer about wellness issues. It gives the consumers information concerning how food choices affect the community wellbeing. This circle of responsibility also targets the employees and provides them with education concerning principles of environmental support, the community and personal health. The company then uses these employees to engage with clients and teach them of the same. This strategy has helped Bon Appetite improve its competitiveness especially in the age when food and beverage consumers are becoming more health conscious.

Another strategic direction embraced by Bon Appetite Company, is promoting local initiatives through it business processes. BOMCO Purchases most of its supplies from small local farmers (BOMCO, 2011). This has communicated an image of BAMCO, as company that is responsible towards communities within which it operates. BAMCO has a policy that ensures that every ingredient used in food preparation (apart from salt) comes from a 150 miles radius of the café. By purchasing local farmers’ produce rather relying on big commercial farms, Bon Appetit promote the local economy of this local communities, promote local agriculture and stops loss of local food supply, thereby, in a way give back to the community.

References

BAMCO (2011). Eat Local Challege. Retrieved on March 22, 2011, from http://www.bamco.com/page/25/eat-local-challenge.htm

BAMCO (2011). About us. Retrieved on March 22, 2011, from http://www.bamco.com/page/2/about-us.htm

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