International Media: Communication in a Global Age
International Media: Communication in a Global Age
This publication provides an excellent framework for evaluating international media. It describes the different ways in which international media addresses current affairs as well as coverage of emerging issues. The first notable aspect of consideration in this publication pertains to the implications of news coverage on aid. The western countries like United States and Canada provide monetary aid to poor countries every year. However, trends in international media influence foreign aid policies in such countries.
When media highlight the prevailing conditions in one country, it affects the nature of foreign aid policy. For instance, international media houses like CNN and BBC have extensive influence on the nature of foreign aid policy. When they highlight the plight of poor people in a certain country, donors focus on such nations. This publication also examines the prevailing patterns on news quality in international media.
International media houses appear to focus on negative news at the expense of positive news (Golan, 2010). For instance, an incident of suicide bombing in the Middle East might generate more attention than innovative technology. In essence, international media mainly focuses on content that attracts attention rapidly.
The publication also documents the prevailing trends in terms of coverage for elections. This mostly applies to the United States. Media in this country will mostly focus on foreign elections for countries in which the federal government has an interest. In contrast, the media averts extensive coverage for elections in countries where the federal government has minimal interest. On the contrary, foreign media houses have a keen interest on United States presidential elections. The publication also examines the implications of news coverage on culture.
According to the authors, trends in news coverage are synonymous with different cultures. Such trends were not evident in previous years. News content in leading channels such as CNN has extensive implications on news coverage in other media (Golan, 2010). For instance, a story on the BBC can be broadcasted by hundreds of other channels in the developing world. Consequently, leading media channels appear to dictate the flow of news and other content.
Influence of the Book
This publication has influenced my perspectives about international media in several ways. The authors provide a comprehensive assessment of emerging trends in international media. For instance, it is clear that leading media houses dictate the flow of news. This is different to my earlier perceptions pertaining to journalism and international media. Freedom of the media serves as an essential perspective evident in the book. Based on the various issues in the book, it is evident that some nations lack sufficient mechanisms for enhancing freedom in journalism.
This mostly applies to third world countries where reforms in policy are extremely rare. Countries with dictatorial regimes such as Cuba also lack sufficient mechanisms for enhancing freedom of the media. Some governments are fond of dictating news content in the media. Such perspectives are vital when it comes to international media. Through the book, I have also gained insightful information about media partnerships and collaborations. In order to enhance news coverage, numerous media houses have entered into partnerships. Through such partnerships, it is possible to streamline the coverage of news from different parts of the world. Such partnerships have also been essential in minimizing the costs incurred by international media houses.
Reference
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