Marlin Beauty Parlor SWOT Analysis
Marlin Beauty Parlor SWOT Analysis
Marlin Beauty parlor is a superb beauty shop that handles the cosmetic treatment for male and female customers. Situated in the central business district of North Carolina, the parlor will aim to render top-quality services to cater for the high clientele that the business expects to attract. This essay will focus on the SWOT analysis concept of the beauty parlor.
External forces and trends considerations:
|
Strength
|
Weakness
|
Opportunities
|
Threat
|
|
| Legal and regulatory | Laws protects operation of the business | Protects some parts of the business | The law may be modified when need arise | Limit of operation |
| Global economic | Knows how to provide relevant services to the clients | Does not know all about the hair market | Can teach employees new ways of making hair and other activities | The beauty parlor is not well known in the place |
| Tech innovation | Change how services are done | Takes time to get the best technology | Ability to know of an opportunity | Lose of clients while prepared |
| Social Environ | Increased demand for clients | Client referrals and withdraw from the services | Business merge with others | Does not foresee the future of beauty parlor |
| Competitive analysis | Options of growth | Poor ways of handling competitions | Becoming more successful due to qualified management | Strong established salons and beauty shops |
|
Strength
|
Weakness
|
Opportunities
|
Threat
|
|
| Strategy | Having a strategy | Getting stuck in the strategy | Opening the strategy to new ideas | Other business having the strategy and taking advantage |
| structures | Creates more trends | May inhibit process of beauty shop | Enables employees see what they misses | |
| Process and systems | Make things efficient | Not every employee can provide equal beauty services | Employees get opportunity to share their clients vital information | Clients may share confidential information |
| Resources Goals | Team members are what business entails | Weak team of beauty service providers | Increase productivity | Clients may share confidential information |
| Culture | Create a place for innovation | Some employees may not survive in the culture | Creates a culture that makes employee love their beauty services | Complexity within culture development |
| Tech Innovations | Management is fully skilled with technology | Limits number of employees | Creates efficiency | |
| Leadership | Educated management | Leaders does not work accordingly | Development to the next level | Leadership may fail to materialize |
Legal laws of Marlin Beauty parlor ensures that the firm operates and adheres to laws that govern business operation. This is a clear indication that the company operates under its goals and objectives. The company has appropriate global economic set up simply because it has the potential to train new employees. The current world of globalization requires firms to create an environment that offers opportunities to investors. In this case, Marlin Beauty parlor has the potential to train new employees on how to make hair and do beauty parlor activities. One of the main problems that may affect Marlin Beauty parlor is that it is not well established in the place. The greatest percentage of the population does not know of the firm something that means that the company may not function in accordance. The market segment is not well established thus operation problems may affect the firm. Resources of the firm plus qualified management may increase productivity of the company. This means that employees will get appropriate training that will allow them serve clients in the best way possible, (Ferrell & Hartline, 2010).
The company is not well known and established but is working towards creating a well established service in the few years to come. Presence of skilled management and technology innovation offers opportunities for the company to adopt in accordance. Supply chain of the organization is the one which has made this firm become recognized in the last few years. What the company does is that it offers quality services to the clients. Client’s supplies information to their friends and making some recommendations. This is the approach that the company has used in the last few years to establish its market segment, (Bohlander & Snell, 2007).
No firm, company, or organization that lacks challenges and opportunities during its operations. In this case, Marlin Beauty parlor has challenges that may affect operations of the company. The company is not well known thus it may have problems of growth. Since the company is working and providing best services to the clients, the company gets a risk of losing trade mark. Other companies may take the advantage and use it over Marlin Beauty parlor. Apart from that, the company may decide to develop a strategy and instead of the strategy materializing the company may get into a stuck. This will make the company’s operations stand meaning it will affect employees and clients all together, (Ferrell & Hartline, 2010).
Reference:
Bohlander, G. & Snell, S. (2007). Managing Human resources. Cengage learning
Ferrell, O. C. & Hartline, D. M. (2010). Marketing Strategy: Cengage Learning
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