Most Visited Website

The most visited website is http://www.amazon.com which belongs to a company by the name Amazon.com. One feature that makes the visits to the website frequent is the ability to offer quite a variety of services which are stocked by the company. Other than offering displays of the products, the website allows the customer to preview or test the items before purchasing (Amazon, 2010).The website provides more inclusive opportunities for the clients to seek information concerning the products and services on sale. Other specific information on the various attributes of the products is also provided in addition to prices in different stores. Such information is vital for clients who are particular about the ingredients used to make yup their favorite product (Amazon, 2010).

The purchasing ability of the customer is also made easier by presentation of a variety of options in which a client can make payments. Similarly, it is also easier to obtain what has been purchased because the company offers free delivery within certain radius. This is especially important as it caters for multinational clients who may not be conversant with the terms of operations in the home country of the company (Amazon, 2010).The best feature that increases customer affinity is provision of information or previews concerning the products that are sold by the company.  The site has samples of the items which are in high demand as well as catchy phrases which are easy to identify with. In the current business world, customers are more interested with any information concerning their favorite product. This makes the informative aspect of the website more important than the others in determining the affinity of customers (Karl, 2010).

References

Amazon (2010), Amazon.com: about us. Retrieved on June 8, 2010 from:   www.amazon.com

Karl, W. (2010), Consumer loyalty: every marketers goal. Retrieved on June 8, 2010                      from: chiefmarketer.com › Marketing/ROI.

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