Opposing Ethical Arguments about Marketing

 Introduction

                   Marketing ethics refer to the moral principles that govern the regulation and operation of marketing.  There is an anti-marketing stance that defines marketing as an inherently evil practice. The stance argues that marketing leads to a few wrongs which will be discussed in this essay paper.

Discussion

Opposing ethical arguments

                    One of the arguments is that marketing leads to damaging of personal autonomy. It is believed that the intended buyer is the victim to this infringement. It is evident that there is infringement of the buyer’s right to self-determination.

The other argument is that marketing causes harm to competitors. It is believed that stiff competition and marketing tactics that are unethical are often due to saturated markets (Armstrong and Kotler 2010)

The other opposing ethical argument is that marketing manipulates the social values which in turn affect the society as a whole. Marketing also plays a role in impacting our self-images and the ability to inter-relate and this in turn damages our knowledge and action to change the climate (Andreason, 2001).

Generally, it is thought that marketing leads to people spending a lot of money and hence making them more depressed (Shimp, 2009).

According to my point of view, marketing is a key strategy that should be employed since it leads to an introduction of a new product and also informs the population about the product. It is not obligatory for a buyer to buy a given product and hence, he or she has to make a choice on whether to buy the marketed product or not. Marketing leads to development of the society or government as a whole with regard to the business or financial sector.

References

Andreason A. R.  (2001) Ethics in social marketing. GeorgetownUniversity Press.

Armstrong G., & Kotler P. (2010) Principles of marketing (13^th ed). Pearson.

Shimp T. A. (2009)  Advertising, Promotion and other Aspects of Integrated Marketing.

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