Strategic Plan Part III.
Strategic Plan Part III.
Summary
Marlin Beauty parlor is a splendid beauty shop that handles the cosmetics treatment for male and female customers. The beauty is situated at a premeditated place in the central business district of North Carolina. The parlor focuses on rendering high quality services aimed high clients that the business anticipates to attract. This essay will summarize my critical thinking on how I derived my objectives from the stated mission, vision, values and SWOTT analysis.
The vision and strategy
The business is well recognized for its superb provision of cosmetics services, but it is still working towards creating substantial services in a few years time. This business is motivated by the increased numbers of customer who come for service each and every day. However, one of parlor’s key objectives is to increase the number of clients attending for the services provided. Thus, increasing opportunities for both male and female attracts the majority of clients attending for beauty services. By ensuring that legal and regulatory factors are adhered to, the business promotes achievement of the goals and objectives needed. Marlin Beauty parlor has adopted unique ways of how to provide relevant services to the clients that suit the prospective client’s tastes and preferences. This encourages the business to pursue new ways of satisfying the clients through new style of applying cosmetics and hair dressing (Ferrell, O. C & Pride M. W. 2010). Furthermore, the business promotes confidence in clients through offering high quality services at affordable prizes.
On the other hand, parlor business has appropriate global economic set up since it has the potential to train and create more job opportunity to new workers. In the present world, globalization needs businesses to create a conducive environment for prominent investors. Globalization also provides opportunities for firms to expand and link up with other businesses. Marlin Beauty parlor is challenged by lack of well establishment in place. This factor affects its progress since the majority of the populace is not conscious of this firm. Furthermore, the market structure is not well established; hence operational challenges might slow its activities. However, through a strategic plan to increase its popularity through marketing it will soon recover and do well. As if mot enough, Parlor will increase its resources and with it qualified management company will register improvement and increased productivity. This means that workers will get adequate training that will permit them to serve customers as they would possibly like. (Ferrell &Hartline, 2010)
Since Marlin Beauty business has skilled personnel and modern technology, innovations of new ideas to promote its services are imperative to its advancement in growth. This will boost its services to the clients and more so profits will also increase (Bohlander & Snell, 2007). The profits will be ploughed back to business for purposes of business growth and expansion. In addition, the firm aims at increasing its market shares with 2% for each year in the next 3years. This will be an excellent ample time frame to yield increased profits for the company. The internal business processes will be aimed at satisfying the customer’s needs and preferences. Additionally, strategic planning on well established grounds will provide growth and stability of the firm. Parlor aims at establishing sustainable growth on its market share, as well as, its productivity. The supply chain established in the Parlor is a strong chain of distribution that will cater for all the company’s services. This business’s functions and values will affect the workers, as well as, clients in entirety (Ferrell &Hartline, 2010).
References:
Bohlander & Snell, (2007) Managing Human resources Cengage learning Ferrell, O. C. & Hartline, D. M. (2010). Marketing, Strategy: Cengage Learning
Ferrell, O. C & Pride M. W. (2010) Marketing retrieved on 12/18/12 from http://books.google.co.ke/books?id=-R1zRakeLJgC&printsec=frontcover&source=gbs_book_similarbooks#v=onepage&q&f=false
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