The Role of Marketing in Health Care

“The Role of Marketing”  Please respond to the following:

  • Discuss the likely impact on the health care industry if all health care marketing were to stop tomorrow. Provide specific examples to support your response.
  • Based on what you have learned in Chapter 1, evaluate your potential as the head of marketing for a health care organization of your choice. Explain your rationale by including what you would be good at and what might be a weakness.




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