Exploring the Construct of Creativity
Exploring the Construct of Creativity
Creativity is a vital element especially for a business operating in the software industry (Kim, 2006). However, creativity is an extremely intricate element that is difficult to quantify and measure. The aim of this study is to promote understanding of creativity within the firm in order to facilitate the development of strategies for enhancing creativity. Enhancing creativity will enable the organization to drive innovation, which is a vital source of competitive advantage in the software industry.
The proposed study will take use the survey design approach. This is whereby a small sample, equal to 20% of the population, will be selected for the research study. The sample will be selected randomly from every unit of the department. Data will be collected by use of a structured questionnaire that will contain a score card. The creativity score card will focus of measuring three key independent variables; new products to the market; administrative improvements and other improvements. The three dependent variables will be measured against several independent variables, which have been identified as key indicators for creativity. These indicators include; diversity of workforce; level of self expression; openness and tolerance; level of competitiveness and barriers to creativity (Hugo & Cruysen, 2011). All these indicators will be measured on a five point likert scale.
The dependent variables will be correlated by the independent variables in order to identify patterns and relationship (Hugo & Cruysen, 2011). Correlation analysis will enable the organization to compare and understand with of the identified creativity indicators has a significant impact on innovation. Indicators that capture diversity of workforce; level of self expression; openness and tolerance; level of competitiveness will be correlated against variables such as the number of new products released in the market and organization improvement. Understanding the most significant indicator will enable the organization to identify priority areas, when it comes to designing efforts for enhancing creativity.
References
Hugo H. & Cruysen A. (2011). “Design, Creativity and Innovation: A Scoreboard Approach”. October 17, 2012. http://ec.europa.eu/education/lifelong-learning-policy/doc/creativity/report/design.pdf
Kim K. (2006). “Can we Trust Creativity Tests?” Creativity Research Journal. 18 (1): 3- 14
Is this your assignment or some part of it?
We can do it for you! Click to Order!
