Exploring Value

Exploring Value (graded) Please select a brand that you are familiar with, and describe the value that you derive from this brand. What needs does it fulfill? How is it differentiated from competing brands? Is it worth what you pay to obtain it in terms of money and time? Marketing Success Factors (graded) Based on your experience as a consumer, please identify what you would consider to be a successful marketing strategy and contrast this with an unsuccessful marketing strategy. Explain your choices. What critical success factors emerge?

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